7 Secrets to having an epic shopify store
What do Allbirds, Kylie Cosmetics and Garage Project all have in common? These profitable businesses all sell their products online using the ecommerce platform, Shopify. Today, Shopify is the third most popular ecommerce platform in the world, with more than one million merchants worldwide, and it's clear why the platform is growing in popularity. Its backend (product management and fulfilment) is easy to learn, and its front end (what the customer sees) is primed for sales. But don’t get us wrong, you still need to put in some effort to build the site you want. Here are our top 7 tips to nailing your Shopify website.
Make Your Products Shine
Your products are the most important thing in your Shopify store. They need to look incredible so dazzle them with top-notch product photography and describe them in detail so your potential customers have no reason not to “add to cart”. Pixelation, shoddy angles, and bad lighting are not going to have your potential customers screaming “take my money!”. Don’t give your customers any opportunity to second guess their decision or doubt that your product is exactly what they need at that moment.
Make It *Pop*
Shopify offers dozens of templated store designs, each with the ability to be customised and altered into the perfect accessory for your brand. And while it might be easier to implement a templated design and move on with your life, it's important to take the time to sprinkle some of your own razzle dazzle into the mix, taking your site from cookie cutter to unicorn.
What The #@%$ Is SEO!?
You’ve probably heard the term “SEO” being thrown around when yarning about websites and all things Google. SEO stands for Search Engine Optimisation and it’s kind of a big deal. It’s what Google reads to find your website and serve it to those searching for it. While SEO is like *really* important, it’s often overlooked when e-commerce websites are DIY’ed. To put yourself in the best position (page #1 on Google, thank you) make sure you invest some time (and/or money) in ensuring your SEO is optimised and up to the job.
“There’s An App For That”
Just saying, if your website was a Christmas tree… Shopify apps are the glittery baubles. Customised email journeys, upsell tools, and Facebook/Instagram shopping are just some of the many apps you can implement on your store to give it that ‘Wow’ factor and take your conversion marketing from zero to hero.
Taranaki Hardcore Website | www.taranakihardcore.co.nz
Tell Your Story
Content is king, queen and everything in between. You know why you’re selling your product—but do your customers? People want to support a business that shares their passion, has a personality and a purpose. Show your potential customers that you are more than just the products on your page and tell your story through your copywriting. Make it clear what separates you from the pack.
Shining Peak Brewing
The Creatives crafted a new site for the award-winning brewery with optimised user experience that has driven an increase in online sales and bookings.
Hit Em’ With That Free Shipping Magic
Consumers hate paying shipping, it’s a fact. What’s a sure-fire way to increase checkout conversions? By adding free nationwide shipping and absorbing these costs into the price of your product. If you have low price point products and this isn’t feasible, we have a solution… offer free shipping on orders over a certain price, not only will your conversions increase but your average transaction value will too.
Get Your Customers To Toot Your Horn
Huh? What’s social proof? Basically it’s testimonials, real customer reviews, links to your social media, awards and anything that screams “these are the best things your money can buy” without tooting your own horn. Social proof is a powerful and incredibly convincing tactic to win over your potential customers with honest feedback from those who know your products best, the ones paying for it.
Building an online store is a beast of a task and it can be a skill that’s well beyond even the most talented business owner. Spending money on having a pro help build your online shop is a wise way to ensure you make more money in the long run. Always work with Shopify Partners - experts that specialise in building online stores using the platform. Doing this will mean you can sleep easy knowing that the products you’re passionate about selling will be digitally displayed in the best way possible!
The short version - It’s easy to see why joining the millions of other businesses using Shopify just makes sense. The no-nonsense backend (product management and fulfilment) is streamlined, and the front end (what the customer sees) is primed for sales. Using Shopify for your online store is a sure fire way to take your business from strength to strength in the online world, but don’t forget to spice it up with our top tips!
Keen to give Shopify a go? Sign up for a free trial and enjoy your first month for just $1.*
Hailey Benton
Shopify Expert
*Please note that the link provided is an affiliate link. This means that if you click on the link and make a purchase, The Creatives will receive a commission from the sale. We only recommend products and services that we truly believe in and that we think will be helpful.
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